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Issues With Accepts True Marketing Status

  • 19 October 2022
  • 4 replies
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Hi, apologies if this is a silly question.

I made a location based list with a lot of people on it. When I added the condition of “Accepts True Marketing” the list was reduced by 75%.

We obviously want to work with the biggest list possible, but we’re concerned we’re now allowed to send emails to the entire list. 

Any help? 

Thanks for your time. 

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Best answer by ebusiness pros 19 October 2022, 20:50

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Userlevel 2
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Hey @CStav1 !

 

The “Accepts Marketing” status can be a little confusing. If your store is hosted on Shopify, the custom property named “Accepts Marketing” is updated with a value of “True” when someone opts in to receive marketing emails during checkout. It’s a Shopify-specific custom property, that’s populated in your Klaviyo account by default as part of the Shopify integration.

 

Not everyone who opts in to your list via signup form will have this on their profile. So that might explain the big drop in recipients. 

 

I would create a test segment based on this:

“IF someone is in X location, AND is unsuppressed AND is Subscribed to List (select your newsletter/ master marketing list) OR custom property “Accepts Marketing” is True”

 

That might give you the more accurate version of what you’re looking for. (:

Userlevel 6
Badge +57

Hey @CStav1 

Thank you so much for reaching out for help understanding consent in your Klaviyo account. Happy to help!

Rules around customer consent vary between email and SMS. It is crucial to understand these differences to comply with international laws and maintain a positive relationship with your customers. There are certain methods of adding a subscriber that will result in no consent status. For example, subscribers added through certain third-party integrations won’t have a green checkmark next to their email addresses under Channels. These profiles may have “implicit consent” depending on your local regulations, meaning you may be permitted to email these profiles. 

If you have already received explicit consent to send marketing to the customers in your list, you can upload profiles with consent for a marketing channel, upload a CSV file. This file must include a column containing either email addresses, phone numbers, or both depending on what type of consent you are adding. All of these email addresses and phone numbers must be valid. Once you have uploaded their consent, you will be able to send your marketing emails to those users.

Hope this helps! Thanks for being part of the Klaviyo Community!

 

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Hey @CStav1 !

 

The “Accepts Marketing” status can be a little confusing. If your store is hosted on Shopify, the custom property named “Accepts Marketing” is updated with a value of “True” when someone opts in to receive marketing emails during checkout. It’s a Shopify-specific custom property, that’s populated in your Klaviyo account by default as part of the Shopify integration.

 

Not everyone who opts in to your list via signup form will have this on their profile. So that might explain the big drop in recipients. 

 

I would create a test segment based on this:

“IF someone is in X location, AND is unsuppressed AND is Subscribed to List (select your newsletter/ master marketing list) OR custom property “Accepts Marketing” is True”

 

That might give you the more accurate version of what you’re looking for. (:

Thanks for the help! 

Badge

Hey @CStav1 

Thank you so much for reaching out for help understanding consent in your Klaviyo account. Happy to help!

Rules around customer consent vary between email and SMS. It is crucial to understand these differences to comply with international laws and maintain a positive relationship with your customers. There are certain methods of adding a subscriber that will result in no consent status. For example, subscribers added through certain third-party integrations won’t have a green checkmark next to their email addresses under Channels. These profiles may have “implicit consent” depending on your local regulations, meaning you may be permitted to email these profiles. 

If you have already received explicit consent to send marketing to the customers in your list, you can upload profiles with consent for a marketing channel, upload a CSV file. This file must include a column containing either email addresses, phone numbers, or both depending on what type of consent you are adding. All of these email addresses and phone numbers must be valid. Once you have uploaded their consent, you will be able to send your marketing emails to those users.

Hope this helps! Thanks for being part of the Klaviyo Community!

 

Thanks for the help! 

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