Recap: Collecting data and personalising your messaging

  • 22 June 2022
  • 2 replies

Userlevel 3
Badge +7

Happy Wednesday all! Welcome to our brand new strategy session on Collecting data and personalising your messaging. Whether you attend the live session tomorrow or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. 



In this session, we will:

  • Learn how to start collecting data with Klaviyo
  • Familiarise ourselves with Klaviyo profiles and how profile properties are stored
  • Highlight the differences between segmentation and personalisation
  • Take a deep dive into strategies for segmentation and personalisation

Here are some additional resources that may be helpful in implementing some of the recommendations from this training: 

See you soon at one of our live trainings!

2 replies

Badge +5


It would be great to have a live training that explains how to use the Event Properties in profiles when personalizing flows, etc.

Userlevel 7
Badge +60

Hey @eztestbrooke 

Thank you so much for the feedback on what live trainings you would like to see in the future! I will definitely make sure to share this feedback with the Academy team. Thank you for being part of the Klaviyo Community!