Happy Wednesday all! Welcome to our brand new strategy session on Collecting data and personalising your messaging. Whether you attend the live session tomorrow or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training.
In this session, we will:
- Learn how to start collecting data with Klaviyo
- Familiarise ourselves with Klaviyo profiles and how profile properties are stored
- Highlight the differences between segmentation and personalisation
- Take a deep dive into strategies for segmentation and personalisation
Here are some additional resources that may be helpful in implementing some of the recommendations from this training:
- Guide to profile properties
- Guide to predictive analytics
- How to add an update profile property action to a flow
- Doe Lashes case study
- Wilkinson Sword case study
See you soon at one of our live trainings!