Abandoned Checkout Flow

Forum|Forum|1 year ago
January 27, 2025
2 replies
65 views

Hi there - how do I link an abandoned checkout email to go directly to the customer’s checkout or cart (instead of just directing them to our website)?

Best answer by retention

Hi @cbzhu,

Looking at your site, I believe you’re on Shopify platform. If so, Shopify’s integration with Klaviyo, for the “Started Checkout” event includes a variable that you can use that links the user directly to the Checkout and should include all their cart items regardless of where they are coming from.

You should be able to use this code as the “url” wherever you need a link (on your button, or image, or text link, etc)

{{ event.extra.checkout_url }}

See if that works and let us know!

retentionAnswer

2025 Champion

Hi @cbzhu,

Looking at your site, I believe you’re on Shopify platform. If so, Shopify’s integration with Klaviyo, for the “Started Checkout” event includes a variable that you can use that links the user directly to the Checkout and should include all their cart items regardless of where they are coming from.

You should be able to use this code as the “url” wherever you need a link (on your button, or image, or text link, etc)

{{ event.extra.checkout_url }}

See if that works and let us know!

Joseph Hsieh // retentioncommerce.com // X: @retention

C

cbzhuAuthor

Active Contributor IV

Great, thank you.

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