All Time Review Email

Question

Hello,We’d like to have a giveaway contest where people who write a review get a free item. Ideally, I would like the most recent purchase (or maybe multiple purchases) the customer has bought to show in the email using structured data.I tried using the structured data  {{ event.structured_product.variant_name }} but it doesn’t pull up the item(s) the customer has purchased in the past.  Also, is there a way to create a segment based on certain products or categories the customer has purchased? Thank You, Sean

pranay · Accepted Answer

To show the most recent purchase in your email, you can use Klaviyo's dynamic content blocks. Here's a step-by-step guide:

Create a Flow Email: Navigate to the Flows tab in Klaviyo and create a new flow email. How to build dynamic blocks in a flow email | Klaviyo Help Center
Add Dynamic Content Block: Drag a dynamic content block into your email. How to feature reviews in emails with the review quote block | Klaviyo Help Center
Set Up Dynamic Content: Use the dynamic content block to pull in the most recent purchase information. You can use tags like {{ event.structured_product.name }} to display the product name.

Creating a Segment Based on Purchases

To create a segment based on certain products or categories, follow these steps:

Navigate to Segments: Go to the "Lists & Segments" section in Klaviyo. Advanced segmentation reference | Klaviyo Help Center
Create a New Segment: Click on "Create List / Segment" and choose "Segment".
Define the Segment: Use the segment builder to define the criteria. For example, you can set conditions like "What someone has done (or not done) > Placed Order > contains product X" or "contains category Y". Creating Segments based on users that purchased from a specific campaign | Klaviyo Community
Save and Use the Segment: Save the segment and use it to target your giveaway email.

Dynamic Request in the Email

To make it easy for customers to leave a review, you can include a dynamic link in your email that takes them directly to the review page for the product they purchased. Use a dynamic content block with a URL that includes the product ID, like this: https://yourwebsite.com/review?product_id={{ event.structured_product.id }}.

Let me know if this helps with what you're trying to achieve?

ali786 · Answer

which trigger you are using to set up the flow?Yes you can create segment based on what customers purchase

Creating a Segment Based on Purchases

Dynamic Request in the Email

Creating a Segment Based on Purchases

Dynamic Request in the Email

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