Attribution Model - GA4 and Klaviyo

Forum|Forum|2 years ago
October 12, 2023
3 replies
681 views

I have a couple of questions around attribution …

Firstly, what attribution model does Klaviyo use?

Secondly, what attribution model is recommended for GA4?

(I am using Data Driven for reporting attribution model, Paid and organic channels for channels that can receive credit, 30 day window for click through conversions, 90 days for all other conversion events and 3 days for engaged view conversions)

I understand Klaviyo and GA4 will never exactly match, but I am experiencing a circa 150% discrepancy.

When I compare GA4 to Google Ads I am getting a circa 5% discrepancy.

Thanks

Analytics

This topic has been closed for replies.

Best answer by bluesnapper

Hi @gemmatoys

In Klaviyo, the default is that a recipient only has to open a message, even without a click, and then purchase within Klaviyo’s attribution window (default 5-days for email, 24 hrs for SMS) for a purchase conversion in Klaviyo to be recorded against a flow/campaign - even if that purchase finally occurs via another channel.

More info on message attribution here

Hope that helps.

Andy

bluesnapperAnswer

Champion & Partner

Hi @gemmatoys

In Klaviyo, the default is that a recipient only has to open a message, even without a click, and then purchase within Klaviyo’s attribution window (default 5-days for email, 24 hrs for SMS) for a purchase conversion in Klaviyo to be recorded against a flow/campaign - even if that purchase finally occurs via another channel.

More info on message attribution here

Hope that helps.

Andy

https://bluesnapper.com - Klaviyo Champion '24 & Partner

G

gemmatoysAuthor

Contributor III

Thanks

bluesnapper

Champion & Partner

No problem @gemmatoys

Regards

Andy

https://bluesnapper.com - Klaviyo Champion '24 & Partner

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