Bulk unsuppressing hard bounces

Hi John,

Thank you for sharing your concern—this is a tricky situation, but I’m happy to guide you through it.

Unfortunately, Klaviyo has strict policies around unsuppressing profiles flagged due to deliverability issues, such as hard bounces caused by DNS errors. Profiles suppressed for these reasons cannot be unsuppressed directly for compliance with email deliverability best practices. However, here are some steps you can take to address the issue:

Proposed Solution

1. Verify the DNS Configuration

   • Before proceeding, confirm that your DNS settings (SPF, DKIM, and DMARC) are correctly configured. This will ensure future emails don’t encounter similar deliverability issues.

2. Manually Re-Engage Suppressed Profiles
   Since these profiles cannot be unsuppressed directly, you can take the following approach:

   • Export the segment of suppressed profiles.
   • Review and clean the list to ensure these email addresses are accurate and active.
   • Send a re-permission email campaign from a different email marketing platform or tool (e.g., Mailchimp or SendGrid). Clearly explain the situation and ask recipients to opt back in.

3. Re-Import Profiles into Klaviyo

   • Once recipients opt back in, re-import the list into Klaviyo with proper consent. This process will re-activate the profiles.

4. Monitor Deliverability Closely

   • After resolving the issue, monitor your future campaigns to avoid similar occurrences. Keep an eye on bounce rates and ensure all email lists are clean.

Additional Advice

If you need to take immediate action or escalate the issue, consider contacting Klaviyo support directly. They might assist in reviewing the situation and verifying that the suppressions were caused by the temporary DNS error.

Let me know if you need any additional guidance. I’m here to help!

Best regards,
Michael
Klaviyo Expert & Email Marketing Specialist