Campaign v Newsletter

3 replies
647 views

In the Pricing course, the retainer resource on google sheets talks about Email Newsletter and Email Campaigns eg for a basic package, Newsletter x 1 and Campaign x 1.

What is your understanding of the difference between a campaign and a newsletter?

I know the difference between campaigns and flows.

Thanks.

Campaigns & channels

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TombAnswer

Partner - Platinum

Hi there,
I hope you’re doing well ?

Basically, newsletters and campaigns are the same.

You create those on the campaign section of Klaviyo. The difference is the objective of the email.

A newsletter might be a weekly email to share the news of the brand, and a campaign might be a promotional email (product launch, blackfriday etc..)

I hope this was helpful,

If you are looking to optimize your Klaviyo account, or need more help you can schedule a free consultation call on my calendar : https://calendly.com/standardecom/klaviyo

Cheers,

Kindly

Tom Boeglin | Standard Ecom, agence CRM | On offre l'audit Klaviyo (gratuit, sans engagement). Pour en profiter, réservez un appel ici : https://calendly.com/standardecom/klaviyo | Nos clients : The Bradery, Chloé, JIMMY FAIRLY et +50 autres

Mailbox Manny

Partner - Silver

Hey Sarah, do you have a link to the course you mentioned? I couldn’t see a Pricing course in the Academy.

Subscribe. Segment. Send. Repeat.

TombAnswer

Partner - Platinum

Hi there,
I hope you’re doing well ?

Basically, newsletters and campaigns are the same.

You create those on the campaign section of Klaviyo. The difference is the objective of the email.

A newsletter might be a weekly email to share the news of the brand, and a campaign might be a promotional email (product launch, blackfriday etc..)

I hope this was helpful,

If you are looking to optimize your Klaviyo account, or need more help you can schedule a free consultation call on my calendar : https://calendly.com/standardecom/klaviyo

Cheers,

Kindly

Tom Boeglin | Standard Ecom, agence CRM | On offre l'audit Klaviyo (gratuit, sans engagement). Pour en profiter, réservez un appel ici : https://calendly.com/standardecom/klaviyo | Nos clients : The Bradery, Chloé, JIMMY FAIRLY et +50 autres

S

SezzAuthor

Contributor I

Thanks Tom. I guess a newsletter is a ‘round up’ in a way isn’t it. I think the word newsletter is the wrong word to use, and not just in this case, and that’s often why people think they have nothing to say because they don’t have any ‘news’.

Anyway, just wondered what other people thought

😀

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