+1
Lately, I’ve been seeing a dip in click rates across our campaigns, so I ran a/b text comparing image-heavy email vs text-style email.
The result were pretty clear - the text-based version significantly outperformed the image-based one. this makes me wonder if there might be a deliverability issue with the image-heavy emails.
Has anyone else experience something similar? How can i improve image email performance?
Best answer by MANSIR2094
Hello
Yes, image heavy emails can trigger spam filters or load slower, which hurts clicks. To improve performance:
keep a healthy text to image ratio (at least 60% text, 40% images).
Always add descriptive ALT text to images.
compress images for faster load times.
make sure links are in text as well, not only in images.
Test sending from a warmed, authenticated domain (SPF, DKIM, DMARC)
Run inbox placement tests to check if image-heavy designs land in spam/promotions.
If your audience prefers visuals, try a hybrid design images for appeal but with enough text to boost deliverability and engagement.
+19Hello
Yes, image heavy emails can trigger spam filters or load slower, which hurts clicks. To improve performance:
keep a healthy text to image ratio (at least 60% text, 40% images).
Always add descriptive ALT text to images.
compress images for faster load times.
make sure links are in text as well, not only in images.
Test sending from a warmed, authenticated domain (SPF, DKIM, DMARC)
Run inbox placement tests to check if image-heavy designs land in spam/promotions.
If your audience prefers visuals, try a hybrid design images for appeal but with enough text to boost deliverability and engagement.
+8Hi
I hope these tips help with improving deliverability in your image-heavy emails and subsequently improving click-rates.
+1
We do keep the text-to-image ratio, minimize file size, and follow other practices, but still seeing the result.
+27Hey
The text should be text inside a text box, or plain text, that’s correct! If you’re following best practices and using alt text, but are still seeing a higher click rate with text-based emails, another possibility is that your customers/subscribers simply prefer text-based emails. Not sure what your business is, but it’s possible that the type of customer you have just likes text-based emails a bit more.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.
