Creating segments based on links clicked in email

1 reply
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Hi Everyone,

I’m interested in improving our Welcome series of emails to make the journey more personalised for our subscribers. I would like to ask a simple question in the first email and provide two answer options. I would then like to segment the subscribers depending on which answer they choose - so we can then tailor the remainder of their welcome journey based on their interests.

Does anyone know how I can set up this segmentation?

Thanks,

Mary

Flows & automation

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Spark Bridge Digital LLCAnswer

2025 Champion

Hey Harrier,

The easiest way to achieve this is to follow the profile property storing that Klaviyo covers here (It even showcases a survey example!)

It’ll basically store their selection as a profile property and from there you can do a conditional split in the flow that checks what their answer is. You can also build a segment based on that profile property answer as well!

Hope that helps.

Klaviyo Champion | Your Email Marketing BFF

Spark Bridge Digital LLCAnswer

2025 Champion

Hey Harrier,

The easiest way to achieve this is to follow the profile property storing that Klaviyo covers here (It even showcases a survey example!)

It’ll basically store their selection as a profile property and from there you can do a conditional split in the flow that checks what their answer is. You can also build a segment based on that profile property answer as well!

Hope that helps.

Klaviyo Champion | Your Email Marketing BFF

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