Discrepancy between List Subscribers and Send to Number?

2 replies
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I’ve answered the discrepancy question.

Also, I have a large number of people who receive no emails? Why is that?

I vary sending weekly emails to the whole list, L180 or L90.

I’d appreciate help answering this question.

This topic has been closed for replies.

Kylie WAnswer

Champion & Partner

Hi @Karina N.

Could you please provide some more context around this question?

Is your List / Segment filtered down to those that accept marketing? If you have created a segment of people who have viewed product X for example, not all profiles may accept the marketing so will not be included in your send.

You would need to look at the customers deeper who did not receive any emails that you except too. First check they accept Marketing and then if your subscription rule is double opt-in, maybe they have not confirmed this.

Kylie

Berridge Strategy Group, Your eCommerce Partner - eCommerce results, without the Complexity | Klaviyo Partner & 2024 Klaviyo Community Champion | www.berridgestrategy.com

Kylie WAnswer

Champion & Partner

Hi @Karina N.

Could you please provide some more context around this question?

Is your List / Segment filtered down to those that accept marketing? If you have created a segment of people who have viewed product X for example, not all profiles may accept the marketing so will not be included in your send.

You would need to look at the customers deeper who did not receive any emails that you except too. First check they accept Marketing and then if your subscription rule is double opt-in, maybe they have not confirmed this.

Kylie

Berridge Strategy Group, Your eCommerce Partner - eCommerce results, without the Complexity | Klaviyo Partner & 2024 Klaviyo Community Champion | www.berridgestrategy.com

K

Karina N.Author

Contributor I

Hi Kylie,

I haven’t checked if they’ve accepted marketing. So perhaps I have subscribers, who didn’t do the second opt-in...I’ll look into that. This has been bothering me for some time.

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