Do lists include all segments?

1 reply
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Hi, I have some questions.

Are segments always under lists? So lists are the root, then segments have profiles from lists?

So if all my profiles are in all lists, then that automatically includes all segments too? Is that true?

In other words can a profile be in a segment but not in a list?

Thanks.

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Spark Bridge Digital LLCAnswer

2025 Champion

Can a profile be in a segment and not in a list? Yes!

Depending on your integration settings, contact imports, app connections - there are a few instances where a contact can be in your Klaviyo and not assigned to any lists.

So a segment will always take into account ALL profiles in your Klaviyo when populating, regardless if they are on a list or not.

Klaviyo Champion | Your Email Marketing BFF

Spark Bridge Digital LLCAnswer

2025 Champion

Can a profile be in a segment and not in a list? Yes!

Depending on your integration settings, contact imports, app connections - there are a few instances where a contact can be in your Klaviyo and not assigned to any lists.

So a segment will always take into account ALL profiles in your Klaviyo when populating, regardless if they are on a list or not.

Klaviyo Champion | Your Email Marketing BFF

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