Does Klaviyo count a marketing conversion if a customer purchases the same product twice after receiving the same email flow?

Forum|Forum|2 years ago
August 9, 2024
4 replies
125 views

It appears Klaviyo is marking conversions twice for the same customer who orders the product twice. For example, if Customer A enters a flow, receives an email within the attribution window, and buys the product via that email, then the next day opens the same email and purchases a different product through the same email link, will Klaviyo count this as two conversions or just one for the first purchase?

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Best answer by ArpitBanjara

Hey @rakul0agn

In Klaviyo, the attribution model is typically last-click based, meaning it attributes conversions to the last email clicked within the attribution window, which usually defaults to 5 days. but you can change that in settings.

Now to answer your question

Both purchases (the initial and the second one) will be attributed to the same email as long as they occur within the attribution window. Klaviyo will count both conversions separately, attributing them to the same email if the customer clicked on the email link before making each purchase.

I hope this helps

Cheers

Arpit

Bobi N.

Champion & Partner

@rakul0agn

I don’t think this specific situation is mentioned anywhere as example but from my understanding of Klaviyo attribution yes this will count as 2 conversions for the same email as long as the order happened in the attribution timeframe.

Head Email Marketing Technician at Flowium

A

Anonymous

Got it, but is it accurate to show it that way? It might inflate the conversion rate.

A

Anonymous

And More over why we need attribution why klaviyo is not considering a conversion as been made over the attribution period ?

ArpitBanjaraAnswer

Principal User II

Hey @rakul0agn

In Klaviyo, the attribution model is typically last-click based, meaning it attributes conversions to the last email clicked within the attribution window, which usually defaults to 5 days. but you can change that in settings.

Now to answer your question

Both purchases (the initial and the second one) will be attributed to the same email as long as they occur within the attribution window. Klaviyo will count both conversions separately, attributing them to the same email if the customer clicked on the email link before making each purchase.

I hope this helps

Cheers

Arpit

Arpit Banjara - Lead Email Marketing Specialist at Flowium

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