Email deliverability

Question

HelloHere is a screenshot of a recent campaign and how I sent email for my ecommerce store.To exlude as the people how never opened my emails or unsubscribedWhat is your advice for me to have a best score and not paying a leg to klavyio subscription?Thank you ! :)

Kylie W · Accepted Answer

Hi @Frediiicom,I would certainly ensure when sending that you are sending to active and engaged customers. For initial big emails, it is often good to send to a larger scale database, ie; All.However that being said and back to your point, yes absolutely. List cleaning is good practice and great to get into a habit of. There are automated ways you can do this with the Sunset Flow (See this article;https://help.klaviyo.com/hc/en-us/articles/360017518492) and it is also good to create a Win Back flow too, which tries to reengage customers who may have been away from your brand for some time.Kylie

Kylie W · Answer

Hi @FrediiicomWelcome to the Klaviyo Community and thank you for your question!There is a number of things you can do to improve your Open Rate or CTR - if these are the things you are focusing on. But as they are completely different and require different actions, I think the best thing is to decide which you will tackle first.Klaviyo is filled with helpful knowledge on these areas.If you are looking at Open Rate - I would look at your Segmentation (create segments for engaged audiences, audiences who the message is for), send time, subject line and ensure you are using a clean list and also ensure your sender reputation is progressed:Create Engaged SegmentsStrengthen Sender ReputationSubject line AssistantHere is a good course in Klaviyo Academy:https://academy.klaviyo.com/understand-deliverabilityFor the Campaign it’s for CTR, you may want to A/B Test your content to see what is working and what isn’t. Below is some great courses:Get Started with DesignBuild Emails with PersonalizationI hope this helps - please do let me know if I can help any further.Kylie

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