Contributor I

Solved

Email landing in spam

Forum|Forum|3 years ago
June 15, 2023
5 replies
702 views

Hello guys , I Would like to know how to avoid sending my emails in the spams. I saw that some of my customers received the email in their spam center... Can you tell me how to fix it please

Thank you in advance

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Best answer by bluesnapper

Hi @Priscilla Dray Have you authenticated your email sending domain in Klaviyo? If not, receiving email systems cannot be sure of the sender’s indentity and so are more likely to send your emails to spam.

The set-up in Klaviyo is very easy: you head to Settings » Email and then choose a sending domain. Usually this will be a subdomain such as send.yourdomain,com, hello.yourdomain.com etc (just substitute your top level domain for “yourdomain,com”).

Klaviyo then provides you with some DNS record settings. The DNS set up is also easy to do *if* you are comfortable doing that. If not, ask a techie colleague or friend. Once the DNS records have been added to your top level domain, Klaviyo will validate that the DNS set up is correct.

Now when you send emails, the recipient email systems will know that you have authorised Klaviyo to send on your behalf.

As well as improved deliverability, the other benefit is that the email your contacts receive will not have “via klaviyomail.com” in the sender’s info which is better for brand too.

Hope that helps.

Andy

s0lid

Active Contributor III

Did you warmup your list?

5

58Clicks

Contributor I

Hello Priscilla!

I will recommend checking your open rates. If they are below the benchmark, focus on your segmentation strategy. How? Try sending your campaigns to your most engaged customers so you can improve your open rates and sender reputation.

Here’s a link from Klaviyo that shares tactics to improve your deliverability.

Hope it helps.

David To

Klaviyo Employee

Hello @Priscilla Dray,

Adding to both @s0lid’s and @58Clicks great points, I would suggest checking out both our Community Champion - @Spark Bridge Digital LLC and @inboxingmaestro’s Community articles below which discuss this topic:

I hope this helps!

David

bluesnapperAnswer

Champion & Partner

Hi @Priscilla Dray Have you authenticated your email sending domain in Klaviyo? If not, receiving email systems cannot be sure of the sender’s indentity and so are more likely to send your emails to spam.

The set-up in Klaviyo is very easy: you head to Settings » Email and then choose a sending domain. Usually this will be a subdomain such as send.yourdomain,com, hello.yourdomain.com etc (just substitute your top level domain for “yourdomain,com”).

Klaviyo then provides you with some DNS record settings. The DNS set up is also easy to do *if* you are comfortable doing that. If not, ask a techie colleague or friend. Once the DNS records have been added to your top level domain, Klaviyo will validate that the DNS set up is correct.

Now when you send emails, the recipient email systems will know that you have authorised Klaviyo to send on your behalf.

As well as improved deliverability, the other benefit is that the email your contacts receive will not have “via klaviyomail.com” in the sender’s info which is better for brand too.

Hope that helps.

Andy

https://bluesnapper.com - Klaviyo Champion '24 & Partner

inboxingmaestro

Partner

Hi @Priscilla Dray

Before giving you any advise or recommendations, I’d like you to answer a few questions:

1) Since how long you’ve been noticing that your emails are going to spam?

2) Are you facing deliverability issues on a specific ISP like Gmail, Yahoo, Apple Mail or Outlook OR across the board?

3) How are you monitoring inbox placement or domain reputation? Do you have any systems in place currently?

4) Have you recently made any adjustments in your email programs, like targeting or sending patterns?

5) Did you test on internal seed ids on your end for triaging purpose?

Regards,

Mohsin

Having trouble getting your emails to the inbox? Not anymore! Get my strategic guidance to understand what you need to change in your email programs to improve your deliverability, engagement and skyrocket your email ROI. Let's talk #loveforemails

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