Contributor IV

Solved

First Time Buyer Thank You Flow

Forum|Forum|5 years ago
June 20, 2021
18 replies
5781 views

Hi,

I want to create a flow of 3 email sequences for 1st time buyers.

The first email should be sent immediately after purchasing, to simply congratulate the buyer.

In the second email is where I offer an incentive. And in the third email is where I send a reminder, referring back to the second email.

Which of the existing templates can I use for this?

Flows

This topic has been closed for replies.

Best answer by Dov

Hello @Niles,

Thanks for sharing your question with the Klaviyo Community.

You can start by using the default Custom Thank You flow from the flows library. You can access the flows library by navigating to the Flows tab > Create Flow (top-right) > search for the name “Customer Thank You”.

This will automatically create a flow with 2 emails, one catered for new buyers thanking them for their purchase and a second email catered to repeat buyers, thanking them for their repeat purchase.

This is a great starting flow template to achieve the goal of your first email. From here, you have the freedom to add additional emails to your flow.

For the second email, you should look into using dynamic coupon codes for Shopify. When you add a net-new email and click “Configure Content”, you’ll have the option to use Klaviyo’s default themed or basic templates, you can also use previously saved templates in your new email in this flow. You should add a unique coupon code into this email using the above guide.

For the third email, you can simply clone the 2nd email and change the wording around slightly. Or, you can use an existing template, or create a new one from scratch. If you reference the same coupon code in the email (as long as it’s not expired) it will display the same unique coupon code again in both emails. For example, say you have a coupon code that is valid for 10 days and it is contained in email number 2. You send email number 2 and then 8 days later, email number 3 sends, the same unique coupon code will be displayed in email number 2 & email number 3.

I hope that helps! Thanks for being a valued member of our Community.

Show previous replies

Mailbox Manny

Partner - Silver

Hey @Niles

Sorry, I realized I called it a welcome flow, I meant post-purchase but I see you have it in the post purchase.

Right now, the way you have it set up, if someone’s 1st and 7th order, they will be sent down the YES path; otherwise they are sent down the NO path.

Is that the desired result?

Subscribe. Segment. Send. Repeat.

N

NilesAuthor

Contributor IV

@Mailbox Manny My setup is based on the “Welcome Flow”. For every customer who Placed an Order for the 1st time, it will send them a THANK YOU email and then in the next emails notify them of the temporary discount. This is what I would call “First Time Buyers”.

For customers who Placed an Order for the 7th time, it will send them a THANK YOU email, welcoming them into the VIP Group. Then offer a temporary discount in the next emails.

This is what I would call “Repeated Buyers”.

To differentiate the two, I’ve used the conditional split as you suggested. But I only need to know if I’ve setup the conditional split correctly and if I’m missing anything.

julie.accardo

Klaviyo Employee

Hi @Niles,

You are on the right track!

1st Time Buyers Conditional Split:

You will KEEP the condition of “Placed Order = 1 over all time”
You will REMOVE the condition of “Placed Order = 7 over all time”

You will ADD a conditional split under the “Wait 1 minute” time delay in the Repeat Buyers path and add the condition of “Placed Order = 7 over all time.” You will then add the emails with the discount to the “Yes” path.

Also, if you are ever unsure, feel free to set this flow to manual status so that you can test the logic of the flow without the risk of having the email send live.

Hope this helps!

Julie

JA

N

NilesAuthor

Contributor IV

@julie.accardo

By doing what you said it helped me understand why it wasn’t making sense before.

I think I got it now :smiley:

A

Anonymous

@julie.accardo

By doing what you said it helped me understand why it wasn’t making sense before.

I think I got it now :smiley:

Hi,

To understand this flow and for the community to learn from this. What happens if the customer purchases on the Repeat Buyer Sequence flow within 6 hours?

Would the Email #2 sequence email still be sent to the customer, or is it recommended that another conditional split email flow should be created to avoid an unnecessary email follow up?

Thanks,
Mane

T

Tristando

Contributor II

@julie.accardo

By doing what you said it helped me understand why it wasn’t making sense before.

I think I got it now :smiley:

Hi Nile,

Thank you for what you have shared. I just have a question that are you just sending email to 1st and 7th customer? What's about 2nd, 3rd?

Looking forward to your response. Thank you!

Tristan

alex.hong

Klaviyo Alum

Hi @Tristando,

My best guess is that @Niles is looking to just target 1st time customers as well as maybe the 7th+ purchase is what they deem as a requirement to receive their flows. For 2+ placed orders perhaps this doesn’t meet their marketing strategy criteria. But just a thought would love to hear from Niles as well.

T

Tristando

Contributor II

Hi @Tristando,

My best guess is that @Niles is looking to just target 1st time customers as well as maybe the 7th+ purchase is what they deem as a requirement to receive their flows. For 2+ placed orders perhaps this doesn’t meet their marketing strategy criteria. But just a thought would love to hear from Niles as well.

Thank you Alex, so that my thought is right :joy:

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