Help me create Browse Abandonement Code

Question

Hi,I’m new to Klaviyo and tried building a browse abandonment flow using one of Klaviyo’s pre-built templates. I found templates for cart abandonment but not the browse version.The issue is that I need the code to be correct (please see the screenshot).How can I ensure the product shown is what my customer has browsed, not added to their cart? What is the right code/url to add in?	What is the correct code for the CTA? Currently, it’s {{ event.extra.checkout_url }}, but I don’t think that’s correct, as this link won’t work if my customer is just browsing.Thank you!

ali786 · Accepted Answer

Easy way to do this:Go to klaviyo by default flowsSearch : Browse abandon flowUse its dynamic bloc and dynamic URL and customize it as per your audience and biz.ps: make sure view product metric is functional

pranay · Answer

To ensure the product shown is what your customer has browsed, you need to use the Viewed Product metric. Here's how you can set it up:

Enable Viewed Product Tracking: Make sure you have Viewed Product tracking enabled on your website. This is necessary for Klaviyo to track which products customers have viewed. https://help.klaviyo.com/hc/en-us/articles/115002775252?form=MG0AV3
Create a Browse Abandonment Flow: Navigate to Flows > Create Flow > Browse Abandonment. This will use the default dynamic block that contains the necessary tag to pull users back to the item they browsed.
Use the Correct Code: In your email template, use the dynamic block with the tag {{ event.URL }}. This tag will link back to the specific product the customer viewed.
Correct CTA Code: For the Call-to-Action (CTA), you should use {{ event.URL }} instead of {{ event.extra.checkout_url }}. The latter is meant for cart abandonment flows, while the former will work for browse abandonment.

Does this help clarify things for you?

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