How can I create a Facebook Ad Campaign that connects to my Klaviyo audience?

Question

Hi Team,We are very new on Klaviyo and want to integrate Klaviyo with Meta. We are currently running Prospecting/ATC’s/ASC (basically a d2c brand) campaigns on Meta. Don't have any lead type ads, since we are not in service industry.Kind of struck, since Klaviyo Integration platform not allowing us to move ahead without having Facebook lead Ads form under section - “Continue to Lead Ad Settings”, not sure what to put under facebook lead ads. Kindly helpI also refer your helpful article - https://help.klaviyo.com/hc/en-us/articles/115005082127#:~:text=after%20initially%20integrating.-,To%20do%20this%2C%20click%20your%20account%20name%20in%20the%20lower,be%20added%20to%20your%20list. (Point 14)Awaiting your kind response!Thanks

David To · Accepted Answer

Hello @Manish_Bhickta,Welcome to the Klaviyo Community!When it comes to integrating Facebook Advertising with Klaviyo, the integration provides two main features:Sync lists and segments to Facebook as custom audiences so that you can advertise to these subscribers, as well as create Lookalike Audiences.Sync subscribers who sign up via Facebook lead ad forms to Klaviyo.This means as part of the integration, you can set up and use either one or both of these functionality. Using both is not required. Even though you’re not runningany lead ads, you should still be able to create lookalike audience and create custom audience.Upon reaching step 14, adding a lead ad connecting is not required. During the integration process, reaching the lead ad connection setting should allow you to click Done and be brought back to the integration settings page.David

Manish_Bhickta · Answer

Hello David,Thanks for answering the query! AppreciateSo, our main purpose of Integration is Point No 1Not sure currently, aboutadding a lead ad connecting isrequired/or not. I just follow the recommended steps as mentioned on the guide share on the original query.So I guess, just want to make sure how could I know, where we are getting the list of subscribersfor meta advertisement.Currently I’m seeing thisReally helpful, if you could clarify this.ThanksManish

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