How do I see my average open rate for people in a certain City or State?

Forum|Forum|4 years ago
June 28, 2022
2 replies
213 views

Hey! So I created this report to try and see my average open rate in Toronto...and I don’t think it worked? The answers are like: 1 or 1.23 and I am just confused as to what this means. Hope someone can help me!

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Best answer by Mailbox Manny

Hey Veronica, so it looks like that report is showing the average opens and not the average RATE of opens. I couldn’t find a way to do it quickly by City. But a longer workaround is to create 2 reports like this for the SUM:

Report of Received emails
Report of Opened emails

Then you can divide the numbers to get the open rate.

Not sure if someone else can help, I’m sure there must be an easier way.

Mailbox MannyAnswer

Partner - Silver

Hey Veronica, so it looks like that report is showing the average opens and not the average RATE of opens. I couldn’t find a way to do it quickly by City. But a longer workaround is to create 2 reports like this for the SUM:

Report of Received emails
Report of Opened emails

Then you can divide the numbers to get the open rate.

Not sure if someone else can help, I’m sure there must be an easier way.

Subscribe. Segment. Send. Repeat.

V

VbeebsAuthor

Active Contributor II

Thanks @Mailbox Manny I did this and it worked! Appreciate it!

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