My store is UK based, but I need to add a section to my post-purchase flow about the EU right to cancel an order (the 14-day withdrawal right that applies to EU customers).
The problem is I only want EU customers to see this content. UK customers should not see it, since it does not apply to them.
What's the best way to handle this in Klaviyo? A few things I'm trying to figure out:
- Should I use a conditional split in the flow based on the customer's country, or a conditional block inside the email itself?
- Which profile property is most reliable to split on for location (billing country, shipping country, or something from my integration)?
- If a customer's country isn't set on their profile, how do I make sure they don't accidentally get the wrong version?
Would appreciate any guidance or examples of how others have set this up. Thanks!