How is Khy able to not include their address in the bottom of their marketing emails?

Forum|Forum|2 years ago
December 10, 2023
4 replies
202 views

Hi I got a question. I’ve been following the Khy brand ever since they launched, and I noticed that all their emails have a footer like shown in the screenshot. There are no business physical address…

It states in the Can-Spam Act that the business address is required: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business#:~:text=Tell%20recipients%20where%20you%E2%80%99re%20located.

Curious how are they able to get away with it, let alone for such a big brand that has so many eyes on them? I ask it here because Khy is using Klaviyo for email marketing.

What are the repercussions of this and do they get any deliverability hit?

This topic has been closed for replies.

Best answer by Brian Turcotte

Hi @Ken9p,

Klaviyo cannot advise on the legality of marketing practices and is therefore not responsible for policing violations, so we can only strongly encourage everyone to follow the requirements.

Best,

Brian

Brian Turcotte

Klaviyo Alum

Hi @Ken9p!

I can’t speak on the legality or performance of this brand’s emails, but we do strongly encourage adhering to the rules you referenced and including a business address, in order to avoid any violations or deliverability issues.

Best,

Brian

K

Ken9pAuthor

Contributor III

Thanks for the reply @Brian Turcotte . Yes I agree we should all follow the CAN-SPAM Act requirements for marketing emails. I see the FTC states that violating the CAN-SPAM Act is subjected up to a $50k penalty for each separate email.

Does Klaviyo police situations like this if their customers are disregarding the CAN-SPAM Act requirements? What are the potential repercussions of this that Klaviyo will enforce?

Brian TurcotteAnswer

Klaviyo Alum

Hi @Ken9p,

Klaviyo cannot advise on the legality of marketing practices and is therefore not responsible for policing violations, so we can only strongly encourage everyone to follow the requirements.

Best,

Brian

K

Ken9pAuthor

Contributor III

Okay thanks @Brian Turcotte.

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