How long does it take to become compotent in email design?

Question

I have some previous experience in creating emails in Canva, I can create some nice designs. But I’m unsure about how effective Image based emails are vs. HTML

I would like to move over to Figma as most ecom agencies seem to use it.

Also how long would it take for me to become competent at coding the emails so that they work properly in the various email providers?

Who can I learn this from to quickly become good at it?

Thanks

bluesnapper · Accepted Answer

Hi @GV123Unless you have a design that cannot be implemented in Klaviyo’s no-code, drag-and-drop email editor, you don’t need to resort to custom CSS/HTML coding. The editor also provides mobile optimisation including the ability to display image or text blocks on desktop-only, mobile-only, or both.Here’s a good resource on using Klaviyo’s editor:https://academy.klaviyo.com/get-started-with-the-email-template-editor/1606867I suggest you approach your designs as a mix of images and text, and always add alt image text to images. Not all recipients will have images set to display automatically.And ensure your image filesizes are also optimised. Here’s another good resource on all image-based emails:https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emailsHope that helpsAndy

NidzDesai · Answer

Absolutely! Image-based emails can look great and are quick to create with tools like Canva, but they may not render well across all devices and can sometimes trigger spam filters. HTML emails, on the other hand, offer more flexibility and are better at ensuring consistent rendering.

Moving to Figma is a smart choice, as it's widely used in ecommerce agencies for its collaborative features and design capabilities.

Learning to code emails can vary in time, depending on your current HTML and CSS knowledge. For quick learning, Klaviyo's Knowledge Base and community forums are great resources.

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