How to add an email subscribe link to a flow

Forum|Forum|1 year ago
January 21, 2025
11 replies
1763 views

I am setting up a Post-Purchase Flow and as part of that flow I would like to invite buyers to sign up for my email list. I have already set up a Welcome Flow with a pop-up sign-up form on the website that provides a 15% coupon for signing up. How can I do the same thing but with the invite being included in a post-purchase email.

I have reviewed the attached video from Klaviyo which says that one way is to “add an email subscribe link to a flow” but I cannot find any instructions anywhere to do this.

Any guidance would be appreciated.

Anthony

Best answer by emma.owens

HI @ahutch ! Thank you for reaching out to the community!

Happy to help with your above question - it sounds like you are looking to include a link in your email that directs a recipient to a subscribe page. Please follow the below steps to find the subscribe page link to include in your email:

Navigate to your Lists and Segments tab.
Choose the list that you would like email recipients to subscribe to.
From the top menu bar, select Sign-up forms.
Scroll down to the bottom of the page.
If you customized new consent pages for this list, you'll find a Subscribe page card at the bottom of the page. Click the 3 dots menu, then select Copy URL:

If your list uses the default consent pages, you'll see a menu reminder that you can customize consent pages for this specific list. Beneath this reminder, click Copy Subscribe Page URL:

You can then paste this URL into a CTA button in your email. Recipients who click on this link will be brought to a subscribe page serving as a landing page where they can sign up to hear more from you brand.

I hope this helps and please let me know if you have any follow-up questions!

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D

Dan9

Contributor IV

Smart idea. Post-purchase is often one of the best moments to ask for subscription because trust is already higher than on a cold site visit.

Usually the cleaner approach is not trying to force a hidden “subscribe link,” but sending buyers to a dedicated signup page or preference page from the email. There they can explicitly opt in, receive the 15% coupon, and be added to your Welcome Flow or a separate post-purchase segment.

A few tips:

make consent clear and separate
mention the benefit plainly (future offers, tips, loyalty perks, coupon)
keep the click path simple
exclude people already subscribed
test timing so it doesn’t compete with order-update emails

This kind of lifecycle thinking matters a lot in lead gen for ecommerce and SaaS too. I know teams like SalesAR focus on systems that use warm moments well instead of only chasing new traffic. Same principle here: easier conversion after trust exists.

I’d treat it as a mini re-acquisition flow rather than just another signup form.

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