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How To Create a Segment of First Time Purchasers within a Specific Period?

  • December 5, 2023
  • 2 replies
  • 440 views

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I would like to create a segment capturing first time customers during the BFCM 2023 period. Not sure how to do this?

Best answer by Kylie W

Hi there @spicybeautiful 

Thank you for your question in the Klaviyo Community!

To create a segment of first time buyers over BFCM 2023, it could look like this:

This is asking for people who have not placed an order at all prior to the 24.11.23 AND have placed an order between 24-27.11.23

Due to the flexibility in Segmentation in Klaviyo, there are a number of ways to achieve this, but I think this provides a good starting point.

Please let me know if you need help with anything else.

Kylie

2 replies

Kylie W
Partner - Silver
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  • Champion & Partner
  • 170 replies
  • Answer
  • December 6, 2023

Hi there @spicybeautiful 

Thank you for your question in the Klaviyo Community!

To create a segment of first time buyers over BFCM 2023, it could look like this:

This is asking for people who have not placed an order at all prior to the 24.11.23 AND have placed an order between 24-27.11.23

Due to the flexibility in Segmentation in Klaviyo, there are a number of ways to achieve this, but I think this provides a good starting point.

Please let me know if you need help with anything else.

Kylie


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  • Author
  • Contributor I
  • 1 reply
  • December 6, 2023

Hi Kylie, 

 

Awesome! I will try this :)