How to exclude fake emails from Welcome Flow

Hey @Danika C 

Do you have double opt-in set up? If not, this helps prevent bots and fake accounts from entering your Welcome flow.

Alternatively, you can add a flow filter to exclude emails/names that contain “+” 

When creating the segment for open rates you can exclude those profiles with “+” in them as well.
So
“Is in list (list name) in last 90 days
AND
(what someone has done) has opened emailed in last 90 days
AND
(properties about someone) Email/Name does not contain +

Hi @Danika C 

@jocelyn8 suggestions are the way to go.

Double opt-in should prevent them from being added to your list(s) and from entering those list-triggered flows unless they’re savvy enough to automate clicking confirmation emails.

The email contains ‘+’ filter will also catch those, as it’s commonly included in spam addresses, usually gmail accounts, but you may get a small number of false positives (genuine submissions).

However, worth noting that even with those approaches in place, a spam submission will still create a Klaviyo profile - not in a list and never subscribed.

You could also consider reCaptcha if those spam submissions are coming from non-Klaviyo forms (Shopify, WP etc) to try to avoid them submitting in the first place.

Regards

Andy

Thank you both. Were don’t have double opt-in right now. I’m worried that will lead to fewer people subscribing.

 I have created the segment and run an engagement report excluding fake users. Hope do I run the welcome flow report excluding this segment. I can't seem to figure that one out. And do I need to clone the welcome flow and create it again excluding these emails?

Thank you!