Active Contributor II

Solved

How to find the average order value of a store?

4 replies
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Can anyone help me find out how to find the average order value of a store using Klaviyo?

I would appreciate some help 🙌🏻

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David ToAnswer

Klaviyo Employee

Hello @nambirajanks,

I think what @Tonio is talking about is our prebuilt Fulfilled Order by Month custom report. If you went to Metrics then Reports Library, you’ll be able to find a number of prebuilt custom reports we offer. One of them being the Fulfilled Order by Month mentioned.

You can also reach the Report Library by going to Custom Reports > Reports Library.

Though, using that method you’ll still need to calculate AOV (average order value) manually with the data given. Instead, I would suggest creating a multi-metric report based on the Placed Order event. You’ll want the conversion metrics to both me the Placed Order event but with one being the total and the other being the value.

Running this report will help you get the total revenue value and the total number of placed order events to calculate AOV using Total store revenue / total number of orders as mentioned in our How to calculate average order value (AOV) Help Center article.

I hope this helps!

David

T

Tonio

Expert Problem Solver I

Navigate to the "Metrics" tab and Search “Fulfilled orders by month”.

You should now configure all orders for your store within the selected date range. To calculate the average order value, click on the "Metrics" dropdown menu and select "AOV" (average order value) and create the report.

N

nambirajanksAuthor

Active Contributor II

Hey, thanks for the reply.

I went to the Metrics tab on the left side of the dashboard and searched for "fulfilled orders by month," and I noticed a tab called "Fulfilled Order" and I clicked it.

And this is what I can see:

Can I know how to figure out AOV with this?

David ToAnswer

Klaviyo Employee

Hello @nambirajanks,

I think what @Tonio is talking about is our prebuilt Fulfilled Order by Month custom report. If you went to Metrics then Reports Library, you’ll be able to find a number of prebuilt custom reports we offer. One of them being the Fulfilled Order by Month mentioned.

You can also reach the Report Library by going to Custom Reports > Reports Library.

Though, using that method you’ll still need to calculate AOV (average order value) manually with the data given. Instead, I would suggest creating a multi-metric report based on the Placed Order event. You’ll want the conversion metrics to both me the Placed Order event but with one being the total and the other being the value.

Running this report will help you get the total revenue value and the total number of placed order events to calculate AOV using Total store revenue / total number of orders as mentioned in our How to calculate average order value (AOV) Help Center article.

I hope this helps!

David

N

nambirajanksAuthor

Active Contributor II

So, I just have to divide the following, right?

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