How to make an accurate quotation with the new pricing policy

Hi ​@Woodhope, 

In Klaviyo, an Active Profile is defined as:

Active profiles: any profiles in Klaviyo that can be messaged and who are not suppressed.

So, if you were to sync all the users from WooCommerce (customers, users, subscribers), then that should be your high water mark of where the Subscription level should start at.  It’s obviously imperative that once you warm up the account and discover emails that are not valid (hard bounced), not engaged, or not engaged enough (defined between your client and you), you can reduce that number by manually suppressing those Profiles which then lowers the Active Profiles in your Klaviyo Account.

I would recommend using the high water mark as a reference point and explain that it can be lower than that amount as to your point, each merchant or brand may have a different “quality” of their audience depending on how they acquired their users, how long they have been in business, and how frequently they currently send to their audience.

That way, they know where they will be starting at and working with you will actively clean up the quality of their audience so they are accurately paying for an audience that makes sense to their business.