How to Segment by Last Email Sent

Question

How do I create a segment of recipients who have not received an email within the past nn days? Not just they didn’t click or open or it didn’t get to their inbox — people who didn’t receive a message because a message was never sent to them?

kaila.lawrence · Accepted Answer

Jumping in here to add that @JessFosnough is right! Though, I’d say just the first condition would be enough because if they never received an email, then there’s no chance it would have bounced/dropped. You can also add a filter to target a specific email campaign! But, depending on your use case for this, I do agree that excluding suppressed profiles is a good idea.

I’d set it up like this:

Hope that helps!

JessFosnough · Answer

Hi@elizabethrbb,This is a good question.I don’t see the option of “Sent” as a metric. My first suggestion is to set up a segment like this, changing 90 to your desired number:I would also include “can receive email marketing”, because without it, it would return all of your unsubscribed or suppressed profiles.I don’t know if this will include or exclude profiles that were skipped because the address was suspicious (or another reason). Also, it might include profiles that were scheduled for a flow, but were skipped because they failed a filter.Hope this helps at least a little!

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