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Contributor I
January 25, 2024
Solved

How to send email with personalised purchased products

  • January 25, 2024
  • 1 reply
  • 715 views

I am new to Klaviyo and my situation is that: My shop work in POD sector, and almost customer buy 1 time and dont return. I send email to collect their feedback but I’m finding how to make them know who am I and what my company is. Thus, I want to remind the their recently purchased product in the email but I cant find where to put this information.

For example: MrA purchased item B from my store. My email will be: We are the store that provided item B to you.

Question: How to set item B automatically in the email like: {{ first_name|default:'there' }}  

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    Best answer by ebusiness pros

    Hi @DHappy - congrats on your migration to Klaviyo, and welcome to the community!

     

    What you need is a flow - this will send emails automatically, based on a specific trigger. In your case, the Placed Order event will trigger the flow. 

     

    Using that trigger will give you the event variables you need to dynamically reference the product that was purchased. Here’s a Klaviyo help doc that can help you get started! 

     

    You also might find this article helpful as you get your first flows launched. 

     

    Warmly,

    Gabrielle

     

    Klaviyo Champion & Marketing Lead at ebusiness pros

    1 reply

    ebusiness pros
    Partner - Platinum
    2025 Champion
    January 25, 2024

    Hi @DHappy - congrats on your migration to Klaviyo, and welcome to the community!

     

    What you need is a flow - this will send emails automatically, based on a specific trigger. In your case, the Placed Order event will trigger the flow. 

     

    Using that trigger will give you the event variables you need to dynamically reference the product that was purchased. Here’s a Klaviyo help doc that can help you get started! 

     

    You also might find this article helpful as you get your first flows launched. 

     

    Warmly,

    Gabrielle

     

    Klaviyo Champion & Marketing Lead at ebusiness pros

    Klaviyo Champion + ATX Klaviyo Meetup host | Client Strategy Director at ebusiness pros - a lifecycle marketing agency based in Austin