Identifying Affiliates vs Customers in Klaviyo

Hi ​@KCG! Thanks for posting – I agree with ​@Victoria_ap_G that tagging customers or affiliates in WooCommerce would be a great first step. I don’t know exactly what your brand is, but I would also suggest creating a Klaviyo segment based on whether or not that person has placed a purchase or performed the action that would differentiate them as a customer. This definitely seems like a great place to take advantage of segmenting and making sure that you are sending out all marketing to specific segments rather than your entire list. Hope that helps!

Hello ​@KCG ,

​@Victoria_ap_G and ​@rqcha Have said it right.

Just a guide to achieve all this is first use a plugin or small code snippet to send this is_affiliate field to klaviyo when a user registers or update. Inside klaviyo, filter contacts using a segment like "properties about someone> is_affiliate equals true". You will now be able to separate affiliates from regular customers and target them with the right messages.

​@Victoria_ap_G thank you for your response and to answer your questions - yes, we are using a 3rd party tool for the affiliate program called “Affiliate For WooCommerce” and yes, it is integrated with Klaviyo. I’ll do some more digging around on both sides - WooCommerce and Klaviyo to see if I can find a solution per your suggestion. Thank you!

​@rqcha - yes, thank you, that is already exactly what we are attempting to do.

​@MANSIR2094 - appreciate your help. We’ll try that.