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Contributor I
June 10, 2024
Solved

Inflated open and click rates

  • June 10, 2024
  • 2 replies
  • 1028 views

Hi everyone, 

I recently completed email warmup for a new client after shifting from CM Commerce to Klaviyo.

Part way through the warming up phase, our open and click rates suddently inflated from an average of 36% and 2% to as 60% and 8% respectively.

Obviously, these are false/bot clicks and opens as they happened within 2 minutes of sending the email.

I further analysed the data and 98% of the false opens and clicks are from Hotmail/Outlook. (Our SPF, DKIM, DMarc, etc are all properly set up.)

I know false opens and clicks are expected but this is way higher than the normal.

Does anyone have any suggestions to fix this issue?

    This topic has been closed for replies.
    Best answer by kaila.lawrence

    Hi @EmmaOmongole! This is a known issue and something I addressed in this thread:

     

      

    2 replies

    kaila.lawrence
    Community Manager
    Community Manager
    June 10, 2024

    Hi @EmmaOmongole! This is a known issue and something I addressed in this thread:

     

      

    Contributor I
    June 10, 2024

    Hi @EmmaOmongole! This is a known issue and something I addressed in this thread:

     

      

    Thanks a lot, Kaila