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Contributor IV
July 5, 2023
Solved

Is it possible to segment customers based on their lifetime value of a calendar year?

  • July 5, 2023
  • 2 replies
  • 219 views

Hi everyone, 

I was experimenting with the segmentations and been trying to segment customers based on their lifetime value of a calendar year because we want to setup a specific flow to these customers to invite them to special events, but I doesn’t seem to be able to because the choices are either: total customer lifetime value, predicted customer lifetime value or historic customer lifetime value.

Should I put in additional conditions, eg: duration of placed orders for the specific year?

Pretty confusing to figure out so would love some help, thanks!

    This topic has been closed for replies.
    Best answer by bluesnapper

    Hi @Darren C 

    Will this work for what you want? Create a VIP segment with minimum spend over past 365 days (or between dates) then create a VIP flow that triggers when a contact is added to that segment.

    Regards

    Andy

     

     

    2 replies

    bluesnapper
    Partner
    Champion & Partner
    July 5, 2023

    Hi @Darren C 

    Will this work for what you want? Create a VIP segment with minimum spend over past 365 days (or between dates) then create a VIP flow that triggers when a contact is added to that segment.

    Regards

    Andy

     

     

    https://bluesnapper.com - Klaviyo Champion '24 & Partner
    Darren CAuthor
    Contributor IV
    July 5, 2023

    Hi @Darren C 

    Will this work for what you want? Create a VIP segment with minimum spend over past 365 days (or between dates) then create a VIP flow that triggers when a contact is added to that segment.

    Regards

    Andy

     

     

    Ah I see okay I think that would work, instead of CLV the revenue can be used as a deciding factor as well, thanks so much!