Hello @Brewedco ,
Thanks for sharing the details along with the screenshots! I believe the filters are actually working as intended here.
The filter "Placed Order zero times since starting this flow" is designed to prevent emails from being sent to customers who’ve already completed their purchase after triggering the flow. This ensures that people who’ve gone through checkout successfully don’t receive abandoned cart reminders.
To confirm:
- Go to the activity feed for a profile that failed the filter.
- Check if there’s a "Placed Order" event timestamped after the "Checkout Started" event but before the abandoned cart email was set to send.
If 2/3 of triggers are failing, this could mean your checkout recovery rate is pretty solid—customers are completing purchases quickly after starting checkout, which is a good sign.
Let me know if that helps or if you find something different when checking specific profiles!
— Alexandra