List Members Does Not Match Estimated Recipients

Forum|Forum|1 year ago
February 21, 2025
3 replies
325 views

I have a mailing list of roughly 2500 with an excellent open and click rate. I routinely suppress unengaged profiles and conduct other maintenance. In recent campaigns using his list, the estimated recipients has dropped to 1400. When I look at the detail of the list it it does not show any suppressed members. What gives?

Best answer by Squamishpoacher

Thank you. Turns out the issue is that while the missing profiles had subscribed to the newsletter, Klaviyo no longer recognizes them as subscribed. Pondering a work around to get them to resubscribe.

SquamishpoacherAuthorAnswer

Problem Solver I

Thank you. Turns out the issue is that while the missing profiles had subscribed to the newsletter, Klaviyo no longer recognizes them as subscribed. Pondering a work around to get them to resubscribe.

Bart

MANSIR2094

Expert Problem Solver IV

@Squamishpoacher, Glad you found the root cause! One potential workaround is to create a segment of these ‘unsubscribed’ profiles and send them a re-engagement campaign via another channel, such as SMS or a targeted social media ad. If they’re still engaged with your brand, they may opt back in. Also, if you have a record of their original opt-in (e.g., from Shopify or another platform), you could reach out to Klaviyo support to see if they can assist in restoring their status. Let me know if you’d like help setting this up!"

Mansir Digital Portfolio

hani

2025 Champion

Thank you. Turns out the issue is that while the missing profiles had subscribed to the newsletter, Klaviyo no longer recognizes them as subscribed. Pondering a work around to get them to resubscribe.

What is the reason why they are no longer recognised as subscribed? As in they are suppressed or unengaged?

Hani Rifai | Head of Engineering & Martech | Step One

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