Massive Dip in CTR's

2 replies
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Two of my campaigns sent to 20k+ people 1 months apart have CTR's of 1.9 and 0.8.

What could be the reason I'm seeing such a dip despite the offer remaining the same in both these campaigns?

Campaigns & channels

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Akers DigitalAnswer

Partner - Silver

We're send times the same? Similar open rates? Did email design change? Or linkable items change (meaning one email had all images linked and the other didn't?). We're other emails sent to these profiles around the same time? Could be lots of causes for varying CTRs.

- Tim

Akers DigitalAnswer

Partner - Silver

We're send times the same? Similar open rates? Did email design change? Or linkable items change (meaning one email had all images linked and the other didn't?). We're other emails sent to these profiles around the same time? Could be lots of causes for varying CTRs.

- Tim

A

aman_adscellentAuthor

Contributor I

Hi Tim,

Everything was the same, send time, offer, design, segment.

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