New Account - High Bounce Rate

Hi @Alicia_A 

I can totally understand how overwhelming deliverability issues can be. But, surely you’ve come to the right place and I’ll be happy to help.

Can you help to provide a few details for my understanding:

1. When you have migrated from Mailchimp, have you migrated the blacklisted data (all bounces, unsubscribe, etc.) as well?
2. Can you email me bounce logs with me here so that I can review?
3. Are you facing bounce issues for both the accounts?
4. Whats the audience definition you’re using in the warmup? And, how is the audience split between both the accounts? I assume audience would be different for both brands. Right?
5. Will it be possible for you to share your sending domains, since ? You can email me those if that’s okay.

Regards,

Mohsin

Hi @Alicia_A! 

One thing that might also be impacting your bounce rate is whether or not you’ve verified your sending domain in Klaviyo. There’s a similar discussion happening this week here, and you might find this answer I gave helpful.

https://help.klaviyo.com/hc/en-us/articles/115005074627#-ask-contacts-to-provide-information-that-is-collected-as-a-custom-property3

Beyond that - I highly recommend you use a tool called Emailable to evaluate your list and help you identify how many emails are “undeliverable” or “risky” - that can help you determine what factors are causing the high bounce rate. 

It would be best to export your entire list, and run it through Emailable. THEN you could create custom profile properties in Klaviyo to track the “emailable_state” and import that CSV back into your list. THEN you could easily segment those who are flagged as undeliverable and suppress them. You might do similarly for those who are flagged as “risky,” but that’s up to you. Alternatively, you could quarantine the “risky” segment and exclude them from receiving any emails till after your bounce rate issues have been resolved.

Here’s an example of what this data would look like!

Warmly,

Gabrielle

Klaviyo Champion & Marketing Lead at ebusiness pros

Hi @Alicia_A! 

 

One thing that might also be impacting your bounce rate is whether or not you’ve verified your sending domain in Klaviyo. There’s a similar discussion happening this week here, and you might find this answer I gave helpful.

https://help.klaviyo.com/hc/en-us/articles/115005074627#-ask-contacts-to-provide-information-that-is-collected-as-a-custom-property3

 

Beyond that - I highly recommend you use a tool called Emailable to evaluate your list and help you identify how many emails are “undeliverable” or “risky” - that can help you determine what factors are causing the high bounce rate. 

 

It would be best to export your entire list, and run it through Emailable. THEN you could create custom profile properties in Klaviyo to track the “emailable_state” and import that CSV back into your list. THEN you could easily segment those who are flagged as undeliverable and suppress them. You might do similarly for those who are flagged as “risky,” but that’s up to you. Alternatively, you could quarantine the “risky” segment and exclude them from receiving any emails till after your bounce rate issues have been resolved.

 

Here’s an example of what this data would look like!

 

Warmly,

Gabrielle

 

Klaviyo Champion & Marketing Lead at ebusiness pros

@ebusiness pros Thanks for you answer. The link you’ve sent is redirecting me to a guide in the help center about Profile properties references. Can you tell me how to check if the sending domain was verified or not? Thanks in advance for your help.

Best, Alicia