Order Rate Formula Calculation

Question

Hi guys, May I know how does klaviyo calculate the placed order rate? What is the formula for it?Am trying to reverse calculate something Thanks!

bluesnapper · Accepted Answer

Hi@Darren CIt’s the number of unique orders placed following a message (Email or SMS) within the channel’s attribution window, divided by the number of unique recipients of that message x100 eg (100 unique orders placed / 1000 unique recipients) x 100 = 10% placed order rate.Note though that Klaviyo’s placed order statsaren’t always reliable with respect to message performance. For example, if you have a customer recurring subscription model, the placed order rate will be inflated: those recurring subscription orders will be attributed to the message if they fall withing theattribution window whether they open or clicked onit!More info on attribution window here.RegardsAndy

Darren C · Answer

Hi@Darren CIt’s the number of unique orders placed following a message (Email or SMS) within the channel’s attribution window, divided by the number of unique recipients of that message x100 eg (100 unique orders placed / 1000 unique recipients) x 100 = 10% placed order rate.Note though that Klaviyo’s placed order statsaren’t always reliable with respect to message performance. For example, if you have a customer recurring subscription model, the placed order rate will be inflated: those recurring subscription orders will be attributed to the message if they fall withing theattribution window whether they open or clicked onit!More info on attribution window here.RegardsAndyThanks for helping @bluesnapper!

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