Page Abandonment Flow Questions

Hi ​@StephS_AE - thank you for your question to the Klaviyo community! This sounds like a great idea for a personalized flow based on your customers’ web behavior.

My recommendation would be to set this up as an ‘Active On Site’ Flow that uses the general metric of a customer being ‘active on site’ as the main trigger, then from there you can filter down different branches of the flow for your 11 collections using the specific collection URLs or Page Names. If you don’t have this setup yet in Klaviyo, here is an article with more detail about how to do this using the data from your website. You would also want to make sure to add a ‘flow filter’ to exclude anyone who signed up on an inquiry form as you mentioned. 

For the flow setup, you can use the yes/no ‘trigger filter’ to create 11 individual branches of your flow for each collection using the filter of either ‘page’ or ‘url’. Once you setup the first one, the YES branch would then send an email for collection 1. The NO branch would then lead into another trigger filter for the URL of collection 2 and so on. Here is how this looks visually! In the end, you would have 11 total ‘branches’ all within 1 flow.

As long as your website data is flowing correctly into Klaviyo, you can definitely customize each email with dynamic content based on the collection or product they viewed. This article shares details on setting up dynamic content within a flow. You can likely create 1 email template to use on all 11 emails, but have 1 or 2 dynamic sections that pull in the collection or product specific to each branch of the flow.

I hope this helps you get a start on building this flow, I am excited to see how it goes for you! Please let me know if you have any other specific questions about what I shared here, or anything else. 

Have a great day!