Hi @QWSBen,
Welcome to the Community.
Just to be sure I'm understanding correctly, you are looking to send product-specific emails when customers make a purchase? What I would recommend here as a simpler solution is creating three separate metric-triggered flows and then using event variables to pull the product-specific information in:
- Post-Purchase Flow
- First-Time Purchaser Flow (where someone has Placed Order equals 1 over all time)
- Repeat Buyer Flow (where someone has Placed Order equals at least 2 over all time)
The dynamic event data allows for a more personalized experience for the customer, as well as a higher chance of conversion and would remove the need to filter based on specific products. For further information on how to pull the specific event variables for email, we have a step-by-step guide that I can link for you below:
Using Event Variables to Personalize Flow Emails
To summarize, setting up three separate flows based on your customers purchasing habits would still allow you to send product-specific emails once a customer makes a purchase, it would just eliminate the need to have a large flow branch and reduce the amount of individual email templates needed.
I hope this provides you with the information you were looking for,
Alex
