Profiles with Source -50

Question

I have many recent subscribers with the source -50. They are added to my subscriber list, but they do not enter my welcome flow becuase they do not sign up through my newsletter sign up. I think that these are not valid subscribers. How do they sign up and what is the best way to purge them from my subscriber list?

stam_marko · Accepted Answer

Hey@sally,After further investigation, if a profile took any of these below actions, they could be synced with the -50 source value. • If the profile placed an order through your website,• If a customer was tracked via a Shopify form,• If a customer started checkout, and ticked the checkbox on the checkout page for consenting to marketing - whether they opted in or not,• If a customer submitted a Klaviyo form on Shopify that had no $source value assigned to it, they may come across with a value of -50 as well in some cases, or they may just have a blank source value. That could be a quiz, or any other app that collects emails!How about you create a segment like this:And review the profiles in it:1. Where do they sign up? Is it at Checkout? Or after they land on your website?2. Do they receive the Welcome emails?Let me know if that helps,🚨🚨🚨 Please do not move to multiple lists, as it’ll probably make your life more complicated. Stick to one main list please :)

stam_marko · Answer

Hi Sally,Here is theSource value reference for all $source numbers.It seems that -50 for the property $source equals Shopify.It’d be great to understand where this -50is being implemented. Is it during the checkout process, or perhaps through a different sign-up mechanism, separate from your usual pop-up, like the footer?Additionally, I have a couple of queries regarding your subscriber management:Do you consolidate all subscribers into a single list (default called Newsletter), or do you maintain multiple lists segmented by different sign-up forms?Is there a filtering system in place that excludes customers who have completed a purchase from receiving the Welcome flow? My concern is that if the -50 tag is applied post-consent in the Checkout process, those customers might not be the intended recipients of the Welcome flow.:)

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials