Reviews API - POST Create a Review? (For Entire Business, Not Specific Product)

Hello ​@ryanev , 

Yes, it is possible to create a review via API that isn’t tied to a specific product by using a custom event in Klaviyo. Since Klaviyo’s built-in review features typically associate reviews with products, creating a custom event for general business testimonials is the best approach.  

First, structure your review data and send it to Klaviyo using the Track API. The payload should include essential details such as reviewer name, rating, review text, and source platform. A sample API request using `POST` to `https://a.klaviyo.com/api/events/` would look like this:  

```json
{
  "data": {
    "type": "event",
    "attributes": {
      "event_name": "Business Review Submitted",
      "customer_properties": {
        "$email": "customer@example.com"
      },
      "properties": {
        "reviewer_name": "John Doe",
        "review_text": "Great experience at this store!",
        "rating": 5,
        "platform": "Google"
      }
    }
  }
}
```  

After sending this data to Klaviyo, the event will appear under Analytics > Metrics and can be used in flows or email templates. To display the reviews dynamically in emails, use the following Liquid code in Klaviyo:  

```liquid
{% for review in event.reviews %}
   <p><strong>{{ review.reviewer_name }}</strong></p>
   <p>Rating: {{ review.rating }} ⭐</p>
   <p>"{{ review.review_text }}"</p>
   <p>Source: {{ review.platform }}</p>
{% endfor %}
```  

If reviews need to be stored and accessed outside of a specific email event, consider using Profiles API to store testimonials as custom profile properties. This approach allows for segmentation and personalization based on review history.  

For bulk importing, automate the API call using a script to fetch and send reviews from Google, Facebook, or Yelp. If those platforms provide structured data via API or CSV exports, a scheduled script can parse and send the reviews to Klaviyo automatically.  

Let me know if you need further clarification on API setup or automation.