Hi all,
Thank you for taking the time to read this.
I've been conducting frequent offer tests and I'm currently seeking the most effective method to accurately determine the conversion rate for each test.
Currently, I'm doing an A/B test on our sign-up forms. These forms are identical in design but differ in the offers they present.
The welcome flow is then divided using a Conditional Split, which is based on a unique, hidden custom property embedded in each sign-up form. This same methodology is applied to the Checkout flow and other related processes involving the offer.
While the submit rate of these forms is certainly valuable, my primary focus is on understanding the conversion rate associated with each specific offer.
I'm reaching out to gather insights or suggestions on the fastest and most reliable way to extract the conversion rate data from these tests.
Your input would be greatly appreciated.
Thank you,
