We have an existing B2C list on Klaviyo but have kept our B2B on a different email provider. We are thinking of migrating over our trade and PR lists to Klaviyo but I’m not quite sure of the benefits of one list with different properties or tags v having separate lists - what is the advice from others?
Solved
Should I keep B2B and B2C lists seperate?
+3Best answer by Spark Bridge Digital LLC
This can be tough to answer without seeing how you treat those two lists with your email communications but in most cases with my clients with two audiences like that - I keep them on two separate lists.
Since I'm always sending specific campaigns only to my B2C and sending totally different campaigns to my B2B and they never cross over, have two lists makes it cleaner for me.
It then becomes really easy to apply filters to any of your B2C flows to easily exclude your B2B list contacts in-case they do trigger any metrics. It doesn't hurt to also have user's profile properties also marked specifically for B2B fields, that'll just add an extra layer that you can use for segmentation.
+33This can be tough to answer without seeing how you treat those two lists with your email communications but in most cases with my clients with two audiences like that - I keep them on two separate lists.
Since I'm always sending specific campaigns only to my B2C and sending totally different campaigns to my B2B and they never cross over, have two lists makes it cleaner for me.
It then becomes really easy to apply filters to any of your B2C flows to easily exclude your B2B list contacts in-case they do trigger any metrics. It doesn't hurt to also have user's profile properties also marked specifically for B2B fields, that'll just add an extra layer that you can use for segmentation.
+60Hey
I’m in complete agreement with
I would also not advise using two separate email marketing providers as this could be detrimental to your overall sending reputation and deliverability depending on how your sending infrastructure is set up.
By using two different providers, it makes it difficult for inbox provider to determine which source you’re actually sending emails from versus a potential malicious actor - even if both sources were legitimate.
David
+3Thanks so much for your replies
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