Single Campaign Shows as 2 in GA (not an AB test)

Forum|Forum|2 years ago
August 21, 2023
3 replies
179 views

Hi there--a few times now a campaign I’ve sent has shown up as two separate campaigns in GA with slightly different names (e.g. “black+tort+bis+— miklos+&+porgy” and “black tort bis — miklos & porgy”. These aren’t AB tests so I have no idea why this is happening. Not a huge deal but makes reporting a little more tedious. Any ideas? Thanks!!

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Best answer by Ashley I.

Hi @Becky C !

Super weird! I haven’t personally experienced this before in Google Analytics, but have you checked to see if you have used two different links or UTM parameters in your campaign? This could be checked by clicking different elements in your campaign to see if the URLs change from element to element.

There are some known discrepancies between GA and Klaviyo, so this could also be contributing here.

-- Ashley Ismailovski

Ashley I.Answer

2025 Champion

Hi @Becky C !

Super weird! I haven’t personally experienced this before in Google Analytics, but have you checked to see if you have used two different links or UTM parameters in your campaign? This could be checked by clicking different elements in your campaign to see if the URLs change from element to element.

There are some known discrepancies between GA and Klaviyo, so this could also be contributing here.

-- Ashley Ismailovski

Ashley Ismailovski, Klaviyo Champion & Director of Email Marketing at SmartSites https://www.smartsites.com/

bluesnapper

Champion & Partner

Hi @Becky C

Just to add to @Ashley I. comment, I have seen this before in GA3/GA4 for a Facebook Ad campaign.

I seem to remember I cleaned this up by ensuring there were no whitespaces in the campaign/UTM values.

For Klaviyo (and other traffic sources) I always make sure the campaign name is something like this: summer_promo_230822 and simuilar for other UTM values which works for me in GA.

Hope that helps

Andy

https://bluesnapper.com - Klaviyo Champion '24 & Partner

B

Becky CAuthor

Contributor II

Thank you both so much for the guidance--I am so appreciative!!

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