$source value

4 replies
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If a $source value is -6, what does this mean?

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alex.hongAnswer

Klaviyo Alum

Hello @AnnaE ,

It looks like the -6 is actually tracking a segment you have set up. I would review your account’s data and then report back if there is some error.

Thank you!

Alex

alex.hongAnswer

Klaviyo Alum

Hello @AnnaE ,

It looks like the -6 is actually tracking a segment you have set up. I would review your account’s data and then report back if there is some error.

Thank you!

Alex

retention

2025 Champion

@alex.hong I found this thread while doing some research on the $source values for myself too. It turns out, some of the $source value has a lookup table here in this reference below.

Source value reference

In this case, a $source value of -6 is most likely “Manually Initiated.” Sharing this here for future reference if somebody stumbles on this!:

Joseph Hsieh // retentioncommerce.com // X: @retention

K

katiengrowthfoundry

Contributor I

Has anyone also found information on what a positive number may indicate too? I have quite a few $source values listed as numbers such as 21, 113, 130, etc.

Thanks!

C

cbzhu

Active Contributor IV

How does -50 “Shopify (subscribe)” differ from -6? Does -50 mean any time someone ‘subscribes’ via a purchase, a sign-up form, or other method? What if just have an email newsletter box at the bottom of our site, what $source would that be?

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