Contributor I

Solved

Sudden drop in click rate

Forum|Forum|1 year ago
September 24, 2024
8 replies
1021 views

Hi everyone - has anything changed with tracking click rate either via Klaviyo or Google/Apple that would decrease the rates? I manage multiple clients Klaviyo account and all of them have had drastic reduction in click rate over the last 30 days but we haven’t made any changes to any of the accounts.

This topic has been closed for replies.

Best answer by kaila.lawrence

Hey everyone! I love the conversation here. Yes, Klaviyo rolled out out a new feature to exclude bot clicks in August which generally showed drops in everyone’s click reporting. However, it’s important to keep in mind the drop is indicative of more accurate human activity than before.

We have a very in-depth help articles on this subject to help you navigate these update and understand your attribution better:

D

devmarketer

Contributor I

Yes we are seeing the same issue. Click rate started dropping off about 2 months ago. It would go back to normal every other campaign. Then 30 days ago it has been under 0.5% every campaign which is very unusual for us.

M

Miles_G

Contributor II

It seems like Klaviyo stopped including bot clicks/automated machine clicks in reporting.

If you look at the click metric report, and separate if bot clicks = true or not, you’ll notice a steep decline in late august.

My question is, what does this mean for deliverability?

L

Luke V.

Contributor I

It seems like Klaviyo stopped including bot clicks/automated machine clicks in reporting.

If you look at the click metric report, and separate if bot clicks = true or not, you’ll notice a steep decline in late august.

My question is, what does this mean for deliverability?

We also have seen a recent drop in click rate.

Did you see an article or anything discussing bot clicks? Also, could you point me in the direction of the click metric report your running that shows bot clicks as an option?

M

Miles_G

Contributor II

It seems like Klaviyo stopped including bot clicks/automated machine clicks in reporting.

If you look at the click metric report, and separate if bot clicks = true or not, you’ll notice a steep decline in late august.

My question is, what does this mean for deliverability?

We also have seen a recent drop in click rate.

Did you see an article or anything discussing bot clicks? Also, could you point me in the direction of the click metric report your running that shows bot clicks as an option?

Luke, this article from Klaviyo is actually quite helpful, it also includes instructions for viewing bot clicks in the metrics tab: https://help.klaviyo.com/hc/en-us/articles/22981852783899

E

evelina.sl

Contributor I

Hello everyone,

I have a situation where I have very great open rates, but the click rates are really really low for campaigns. I noticed the change with the click rate situation also sometime in August. What could be the logical steps here how to approach this to have healthy open and click rates again?

How do you deal with the low click rate situation?

I

Irina_S

Contributor I

Hey community,

We’ve been facing a similar issue since late August. Three of our campaigns had click rates under 1%, which is highly unusual for us, despite strong open rates and revenue. In September, our average click rate dropped by nearly 20%, down to about 1%, which seems unrealistic given our typically high engagement. We haven’t changed our email strategy or targeted less engaged segments, so it feels like there may be an issue on Klaviyo’s side.

I’ve reached out to support, but they haven’t identified any technical errors.
Any advice on how to handle this would be greatly appreciated.

kaila.lawrenceAnswer

Community Manager

Hey everyone! I love the conversation here. Yes, Klaviyo rolled out out a new feature to exclude bot clicks in August which generally showed drops in everyone’s click reporting. However, it’s important to keep in mind the drop is indicative of more accurate human activity than before.

We have a very in-depth help articles on this subject to help you navigate these update and understand your attribution better:

M

Miles_G

Contributor II

Thanks @kaila.lawrence.

Wondering if deliverability reports and monthly benchmarks will adjust to reflect the changes in tracking/reporting/

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials