Hi,
Is it just me or did everyone witness a sudden spike in click rates via hotmail/outlook. Like its a huge spike.
Thanks
Solved
Sudden Spike in Click Rates for hotmail
+4Best answer by Bobby
Hi
Yes, there have been increasing reports lately of bot clicks in emails. I’ve heard that Microsoft email clients (e.g. Outlook) is one source of these where it’s most prevalent.
Klaviyo published an article here [Understanding bot-clicks] that goes into more detail on the topic. One solution to consider trying is implementing dedicated click tracking. That sounds helpful in theory, as links that appear more reputable and include your domain might not attract as much bot attention/clicks.
Cheers,
Bobby
This topic has been closed for replies.
+22Hi
Yes, there have been increasing reports lately of bot clicks in emails. I’ve heard that Microsoft email clients (e.g. Outlook) is one source of these where it’s most prevalent.
Klaviyo published an article here [Understanding bot-clicks] that goes into more detail on the topic. One solution to consider trying is implementing dedicated click tracking. That sounds helpful in theory, as links that appear more reputable and include your domain might not attract as much bot attention/clicks.
Cheers,
Bobby
+2Hi
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