Sudden Spike in Click Rates for hotmail

Hi @AneeketBarua,

Yes, there have been increasing reports lately of bot clicks in emails. I’ve heard that Microsoft email clients (e.g. Outlook) is one source of these where it’s most prevalent.

Klaviyo published an article here [Understanding bot-clicks] that goes into more detail on the topic. One solution to consider trying is implementing dedicated click tracking. That sounds helpful in theory, as links that appear more reputable and include your domain might not attract as much bot attention/clicks.


Cheers,
Bobby