Hi,
Is it just me or did everyone witness a sudden spike in click rates via hotmail/outlook. Like its a huge spike.
Thanks
Solved
Sudden Spike in Click Rates for hotmail
+2Best answer by Bobby
Hi
Yes, there have been increasing reports lately of bot clicks in emails. I’ve heard that Microsoft email clients (e.g. Outlook) is one source of these where it’s most prevalent.
Klaviyo published an article here [Understanding bot-clicks] that goes into more detail on the topic. One solution to consider trying is implementing dedicated click tracking. That sounds helpful in theory, as links that appear more reputable and include your domain might not attract as much bot attention/clicks.
Cheers,
Bobby
+22Hi
Yes, there have been increasing reports lately of bot clicks in emails. I’ve heard that Microsoft email clients (e.g. Outlook) is one source of these where it’s most prevalent.
Klaviyo published an article here [Understanding bot-clicks] that goes into more detail on the topic. One solution to consider trying is implementing dedicated click tracking. That sounds helpful in theory, as links that appear more reputable and include your domain might not attract as much bot attention/clicks.
Cheers,
Bobby
Reply
Rich Text Editor, editor1
Editor toolbars
Press ALT 0 for help
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.