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Hi,

 

Has anyone ever had anything like this:

Profiles for tiktok shop customers have always been added to our Klaviyo profiles because of the sync with shopify, but they were added only as profiles, not to any list. Just this week, tiktok profiles are now being added to the newsletter list. It makes no sense as there is no way for them to sign up when going through tiktok shop. This is very not good as the emails bounce and affect our deliverability. 

 

Does anyone have any insights as to why this is happening and what I can do about it?

 

Thanks,

BB

Hi ​@B B ! 

Thank you for reaching out to the Community!

It sounds like you have some profiles that have recently started syncing over from TikTok. Typically when we see this it is when the company has TikTok Shop set up. So when a profile places an order on TikTok, those profiles will be synced into Shopify and then synced into your Klaviyo account. Do you have your TikTok Shop set up so that there is a subscription box at checkout? If so, then those profiles will sync into Klaviyo as subscribed. If you don’t want this to happen, then I would suggest removing the option to subscribe when placing an order on TikTok. 

You can also exclude these profiles from your welcome flow by adding a flow filter that says ‘Email does not contain @scs.tiktokw.us’. I would also suggest creating a segment using the same definition, and then manually suppressing that segment so that they can’t be sent any future emails. 

I hope this helps and let me know if you have any additional questions! 


@emma.owens you are correct that profiles are syncing from tiktok via shopify, but that doesn’t explain why they are being added to the newsletter list. There is no subscription box at checkout on tiktok shop.

 

That’s a good workaround, but I really want to get to the bottom of why these are being added in the first place. Anyone have any insight?


Hey ​@B B,

Wanted to jump in to help! Can you check and see if these profiles are being subscribed in Shopify too? If these email addresses are subscribed in your Shopify interface, it would make sense that they’d then be marked as subscribed when sent to Klaviyo, because Klaviyo syncs your Shopify subscribers and adds them to our list. 

If they’re not subscribed in Shopify, let us know, and we can investigate. That being said, if they are, this is happening because your Shopify store is deciding to subscribe these profiles on its own, and Klaviyo is receiving that data.

-Byrne


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