Hi @mrsippy - Since you are a new brand and have never used Klaviyo before, it’s likely that you haven’t completed the domain authentication process. Here is the Klaviyo documentation you can follow for this https://help.klaviyo.com/hc/en-us/articles/115000357752
Also here’s quick step by step of what to do:
-
Verify Your Sending Domain in Klaviyo:
-
Go to Account > Settings > Domains in Klaviyo.
-
Click “Add Sending Domain”.
-
Enter the domain you want your emails to come from (e.g., hello@yourbrand.com).
-
Add DNS Records to Your Domain Host:
-
Klaviyo will give you 3–5 DNS records (SPF, DKIM, DMARC).
-
Copy these and add them to your domain registrar (e.g., GoDaddy, Shopify, Google Domains).
-
This process tells inbox providers that you’re authorized to send emails from your domain.
-
Wait for Verification:
-
DNS propagation can take up to 24–48 hours.
-
Once verified, your emails will no longer show as “unverified.”
Tips:
-
Use a Branded Sending Email Address like hello@yourbrand.com instead of Gmail or Yahoo. This helps with both deliverability and trust.
-
Check Klaviyo’s Deliverability Center for any alerts or failed records.
Zac Fromson | Co Founder @ Lilo Social - a full-funnel ecommerce growth agency | lilosocial.com | 2026 Klaviyo Champion