Hi ​@mrsippy - Since you are a new brand and have never used Klaviyo before, it’s likely that you haven’t completed the domain authentication process. Here is the Klaviyo documentation you can follow for this https://help.klaviyo.com/hc/en-us/articles/115000357752

Also here’s quick step by step of what to do:

1. Verify Your Sending Domain in Klaviyo:

   • Go to Account > Settings > Domains in Klaviyo.

   • Click “Add Sending Domain”.

   • Enter the domain you want your emails to come from (e.g., hello@yourbrand.com).

2. Add DNS Records to Your Domain Host:

   • Klaviyo will give you 3–5 DNS records (SPF, DKIM, DMARC).

   • Copy these and add them to your domain registrar (e.g., GoDaddy, Shopify, Google Domains).

   • This process tells inbox providers that you’re authorized to send emails from your domain.

3. Wait for Verification:

   • DNS propagation can take up to 24–48 hours.

   • Once verified, your emails will no longer show as “unverified.”

Tips:

• Use a Branded Sending Email Address like hello@yourbrand.com instead of Gmail or Yahoo. This helps with both deliverability and trust.

• Check Klaviyo’s Deliverability Center for any alerts or failed records.

Thank you so much Zac!